Further expansion of the communication for international lifestyle and luxury products

segmenta communications wins the luxury brand account Savoir Beds

Effective immediately, segmenta will be taking over the  communication for Savoir Beds, one of the world's leading manufacturers of handmade luxury beds. With the account, the agency is further expanding its expertise in managing international luxury brands and lifestyle.  Along with Farrow & Ball, manufacturer of high quality paint and wallpaper and The Rug Company, manufacturer of premium carpets, Savoir Beds is the third premium living agency client of the Anglo-Saxon area. segmenta has made a name in recent years through the successful positioning of international brands in Germany as an important sales market.

Savoir Beds’ headquarters is in London. In Germany, the company has its own showrooms in Berlin and Dusseldorf. All products are created and crafted based on natural materials. The company is famous for its Savoy Bed (No.2 Bed), which was developed in 1905 exclusively for the Savoy Hotel and whose sleeping comfort has been enjoyed by a great number of big names such as Sir Winston Churchill, Giacomo Puccini and Marilyn Monroe.

The global brand’s clientele is within the high-quality lifestyle and luxury segment. segmenta is now handling all communications in the German market, including brand management, corporate and product PR as well as media relations and also supports showroom activities.