iglo- new client in Food Unit
Becoming lead PR agency for iglo Deutschland’s brand and product communication in late 2016, segmenta managed to win over another food segment’s market leader.
A challenging yet welcome fact: iglo has a lot of stories to tell! The topics are interesting, diverse and relevant - product launches around the in Germany universally known brands “Käpt’n iglo” and the legendary “Blubb”, authentic farmers from the Münsterland and the world’s largest frozen fish factory located in Bremerhaven are just a few examples. It’s segmenta’s responsibility to communicate iglo’s topics in the German market and to generate publicity by creating relevant stories fine-tuned to iglo’s specific target groups.
By managing the daily press requests and media relations, publicity stunts, influencer relations, a look behind the scenes or cleverly reinterpreted recipes, segmenta always ends up placing iglo’s stories and products in the media in an interesting and clever way.
iglo has been producing frozen foods since 1959 and is market leader in frozen vegetables and fish. Next to the classics “Blubb” spinach and “Käpt’n iglo” fish fingers a great variety of (raw) vegetable products and various seafood products make up the diversified product range. iglo regularly develops new products, catering to the increasingly diverse customer needs – be it single-household portions, lactose-free or vegetarian product variants. All products meet the highest quality standards are produced in an environmentally and socially sustainable manner and deep-frozen when at its freshest: still at sea or right after farming and processing – this is how iglo is able to offer foods that are not only tasty and easy to prepare but also rich in nutrients.