segmenta communicates for Domaines Barons de Rothschild (Lafite)
Since 1868 the name of Rothschild has been synonymous with first-class Bordeaux wines. For a number of years now it has also stood for high-quality wines from the South of France, South America and, most recently, China. With immediate effect, segmenta communications is responsible for the brand communication of the DBR Lafite group of companies. The communication concentrates on brand positioning and management, product PR, media and blogger relations and covers all the Bordelais vineyards belonging to DBR Lafite: Château Lafite, Château Duhart-Milon, Château L’Evangile, Château Rieussec together with Domaine d’Aussières in Languedoc-Roussillon and the South American Vina Los Vascos in Chile as well as Bodegas Caro in Argentina. Communication also includes the company’s “Vins de Collection” brand line of wines.