segmenta launches branch campaign in home textile sector

segmenta communicates for Initiative Textile Räume e.V. (ITR)

Since August 2016 segmenta assumes responsibility for the communication of the Initiative Textile Räume e.V. (ITR). Thereby the agency’s living and lifestyle team adds the communication for associations to its existing competences of managing international lifestyle and luxury brands.The ITR was founded in 2015 and is an association of companies within the home textile sector. In the course of the foundation the consumer-oriented communication campaign #GibDirStoff was brought into being which is among others presented in the online magazine with focus on cultivation of home decor. With an entertaining mix of trends, homestories and decorating tips for the modern lifestyle, segmenta supports the ITR placing home textiles as an exclusive and necessary element in the relevant set of end-consumers. One further aim is to give new impulses to the branch and to ensure an ongoing growth of the market. Members of the initiative are editeurs, textile wholesalers, weaving mills with an own distribution in Germany, Austria or Switzerland as well as associated members like yarn manufacturer and suppliers. Additionally, the initiative is supported by sustaining members and interior decorators. 

segmenta is now responsible for the whole communication in the DACH-region including the management of the GibDirStoff-facebook page as well as of the online magazine.