Straight out of the lion’s den: segmenta in charge of communications for DS Produkte

segmenta communicates for DS Produkte

The third season of VOX’s TV-show „Die Höhle der Löwen” (the German equivalent of “the Dragons’ Den” and “Shark Tank”) was a real success - both in regard to its record breaking audience share and higher than ever before number of deals. First-time lion Ralf Dümmel was hungry for business and quickly established himself by securing many deals. Another highlight: Every product that he invested in was already stocked on major retailers’ shelves by the next day.

 Ralf Dümmel is one of the managing partners of the family business DS Produkte, one of Germany’s most successful trading companies with portfolio of over 4,000 products. “Die Höhle der Löwen” put a spotlight on DS Produkte, which ended up getting much media attention since 2016: the perfect moment to raise public awareness for the company.

segmenta used DS Produkte’s media exposure as the opportunity to further generate publicity for the deals made by Ralf Dümmel in the show. Furthermore, segmenta supports DS Produkte in various communication matters.