The agency will handle the communication for Consumer Products as Lead Agency

segmenta communications confirms the communication account for BSH Hausgeräte GmbH

For nearly 20 years, segmenta has managed the communication of the BSH Hausgeräte (Home Appliances) GmbH in the area of consumer products. After a pitch, segmenta has successfully maintained the account of the largest home appliance manufacturer in Europe.

As the Lead Agency, segmenta will also be responsible in the future for the brand and product communication of the Consumer Products Division of the Bosch and Siemens brands. The aim of the communication activities is to increase brand awareness and the BSH expertise in individual product categories as well as the support of new product launches.

"segmenta was very convincing due to its profound expertise of the market and our products, offering tailor-made measures development for our target groups. We’ve trusted segmenta for nearly two decades as an agency partner for all communicative matters, and we especially value the excellent advisory skills and the personal commitment of the Agency. We look forward to further cooperation!" says Svenja Schulkinis, Head of Press and Public Relations Consumer Products.

Within the framework of the B2B communication, segmenta is responsible for Media Relations and the media coverage of events and trade fairs such as the IFA. As far as end-user communication, the agency carries out media and blogger relations and develops measures that boost awareness of the brand and product worlds as individual media cooperations, press events and word-of-mouth campaigns. In the digital area, segmenta supports the Content Development and Online Review Monitoring.