The Rug Company – new client in Living Unit
The Rug Company is one of the world’s leading producers of handmade, modern carpets in the premium segment. Founded in 1997 and headquartered in London, the English company has created its reputation as an innovative and trend-setting rug producer, particularly through its collaboration with international top designers such as Paul Smith, Alexander McQueen and Vivian Westwood. The globally operating company primarily has its clientele in the high-quality lifestyle segment. Now segmenta is responsible for the entire communication in the German market, including brand management, corporate and product PR as well as media relations and is providing support for the opening of the first German showroom for The Rug Company.