It’s been almost two decades since segmenta became lead agency for Bosch’s Consumer Products. segmenta recently realized two special projects for Bosch: The two blogzines “Einfach gut kochen“ (Simple and good cooking) and “tierisch wohnen“ (Living with pets) were launched in the spring of 2016 and have been continually gaining popularity and visitors ever since.
“Einfach gut kochen“ presents its visitors with multiple tasty recipes and food knowledge articles every week – all around one of Bosch’s core products: the MUM kitchen machine. The blog manages not only to offer a virtual home to the many MUM-owners but also to be a blog for anybody looking for simple and good recipes. Its tight editorial calendar and thus frequent updates contributed to making it the lively platform it is.
Bosch doesn’t only cater to foodies though – segmenta’s other pet project for Bosch is truly just that: a blogzine for pet owners. “tierisch wohnen” is a platform for all dog and cat owners, offering them useful tips and tricks for their everyday life with their furry friends. New content is created every week by segmenta and in cooperation with pet expert bloggers – always with a focus on fulfilling the needs of dog and cat owners. Next to tips on grooming, the blog answers frequently asked questions and shows that pet hair on the sofa and carpet is not a problem thanks to Bosch’s pet hair vacuum cleaners. Altogether “tierisch wohnen” grew to be a platform that offers solutions to the daily problems of pet owners’ and conveys a good feeling thanks to frequent interaction and a high-quality layout.